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Hitch 2 marks the highly anticipated sequel to the 2005 romantic comedy, reuniting Will Smith and Eva Mendes as Alex “Hitch” Hitchens and Sara Melas. With a budget of approximately $55 million, the production focused on delivering a fresh and modern take on dating while preserving the original film’s charm and humor. A significant portion of the budget was allocated to securing the return of Smith and Mendes, along with shooting in high-profile locations like New York City, Miami, and Los Angeles. The production also invested in stylish set designs, wardrobe, and a contemporary soundtrack to appeal to modern audiences.
The storyline follows Hitch, now a successful relationship coach, as he navigates the challenges of running a global dating consultancy. When his business faces a PR crisis due to a high-profile dating disaster, Hitch is forced to team up with his wife Sara to rebuild his reputation. Their journey leads to hilarious and heartfelt moments as they rediscover the spark in their own marriage while helping others find love.
The film’s marketing campaign was extensive, featuring teaser trailers, social media promotions, and interviews with the cast. The official trailer, released in early 2025, generated massive buzz, topping YouTube’s trending list within hours.
Released globally on July 11, 2025, Hitch 2 debuted to strong box office numbers, earning over $150 million in its opening weeks. Critics praised Smith and Mendes’s chemistry and the film’s sharp writing. Its mix of romance, comedy, and modern dating culture resonated with both new and returning audiences, making it a major success story.
